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predictions

AI boom, social commerce surge, funnel collapse: Agency leaders share top 2024 predictions

With Q4 closing in, agency leaders are already eyeing 2024. Here are the trends they say will define the coming year.

Kendra Barnett

Senior Reporter, The Drum

BBH and GirlsVsCancer out of home campaign

BBH

‘Cancer won’t be the last thing that f*cks me’: how GirlVsCancer and BBH are busting taboos

media

Addressability, ad fraud, IDs, oh my: Experts debate all things media at Advertising Week

IPA

As IPA Bellwether finds CMOs glum in face of recession, here’s what you need to know

Ad of the Day

Ad of the Day: Snickers recreates iconic 1996 TV spot, ‘Who are the Chefs?’

Mergers and acquisitions

Agency group Kin + Carta could go private if £200m buyout deal goes ahead

Opinion

WPP, Y&R, WTF? ‘Merging’ away storied and expensive agency brands doesn’t add up

Ads of the Week

Best Ads of the Week: Christina Aguilera’s Just Eat order & Jack Box’s haunting Halloween

Opinion

Why Gen Z holds the key to the drinks industry’s next chapter

People sat around a table talking in a meeting

Agency models

As clients demand simplicity, is integration the only way forward for agencies?

Why do brands and influencers that regularly speak up to defend all other minorities… go silent, both sides it, or victim-litigate when it comes to Jews?

Cate Rubenstein

There are 250,000 people in the UK with a missing upper limb, representing 0.38% of the UK public. More advertisers are representing them, but the magic is in the incidental.

Mike Alhadeff

Google's made more change than GDPR but from a measurement perspective digital publishers and their media are still lumped into the same group as the chaff of the long tail web.

Damon Reeve

Currys ‘Beyond Techspectations’ by AMV BBDO

Los Angeles Tourism ‘Now Playing’ by Imaginary Forces

Just Eat ‘Did Somebody Say’ by McCann London

ByAmazon ‘Food Too, Who Knew?’ by Red Brick Road

Opinion

What does an innovation director actually do? Jump’s Anna-Lyse Garçon explains

IPA

As IPA Bellwether finds CMOs glum in face of recession, here’s what you need to know

Agency models

As clients demand simplicity, is integration the only way forward for agencies?

Mergers and acquisitions

Agency group Kin + Carta could go private if £200m buyout deal goes ahead

Opinion

CEO clubs are proving essential for marketing agency leaders – here’s why

Promoted

How brands & retailers are putting the AI in retail

Forging new paths and audiences through travel branded video content

Promoted

Forging new paths and audiences through travel branded entertainment

StackAdapt talk all things emerging media markets at The Drum Live

Promoted

How programmatic platforms are opening new gaming worlds for brands

Pinterest is out to prove its more than just a mood board, but are advertisers convinced?

It’s been on a mission to show it’s a social media platform people use every day. Is that translating with big brands?

Hannah Bowler

Senior Reporter, The Drum

BBH

‘Cancer won’t be the last thing that f*cks me’: how GirlVsCancer and BBH are busting taboos

EE

Inside EE's biggest brand refresh in over a decade

IPA

As IPA Bellwether finds CMOs glum in face of recession, here’s what you need to know

Advertising Week

Overheard at Advertising Week New York 2023: ‘Fighting fraud means demanding transparency’

Opinion

Why Gen Z holds the key to the drinks industry’s next chapter

Opinion

CEO clubs are proving essential for marketing agency leaders – here’s why

With only 8% of CEOs believing their business model will survive current levels of digital disruption, demand for chief executive peer groups have skyrocketed, says Niki McMorrough (director of memberships at The Drum). But when it comes to marketing agency leaders, not all CEO clubs are created equal. Here's why.

Niki McMorrough

Director of memberships, The Drum

Opinion

What does an innovation director actually do? Jump’s Anna-Lyse Garçon explains

predictions

AI boom, social commerce surge, funnel collapse: Agency leaders share top 2024 predictions

Agency models

As clients demand simplicity, is integration the only way forward for agencies?

Mergers and acquisitions

Agency group Kin + Carta could go private if £200m buyout deal goes ahead

Opinion

WPP, Y&R, WTF? ‘Merging’ away storied and expensive agency brands doesn’t add up

Ad of the Day

Ad of the Day: Snickers recreates iconic 1996 TV spot, ‘Who are the Chefs?’

In a new Snickers ad, a hungry man painting a football field makes the same mistake as another man hungry who painted a football field 27 years ago.

Audrey Kemp

Junior Reporter, The Drum

creative works

A grandmother recalls her life spent protesting in powerful Oxfam ad

Ad of the Day

Ad of the Day: Dove & Bomba Estéreo defy hair beauty standards

Ads of the Week

Best Ads of the Week: Christina Aguilera’s Just Eat order & Jack Box’s haunting Halloween

Ad of the Day

Ad of the Day: Edible bouquets rescue people from hilariously uncomfortable moments

Ad of the Day

Ad of the Day: Land O’Lakes short film celebrates California’s rural dairy communities

media

Addressability, ad fraud, IDs, oh my: Experts debate all things media at Advertising Week

Food & Drink

The Famous Grouse returns to TV screens after refreshing hibernation

Opinion

Google is driving the digital change that GDPR couldn't

Football

La Liga’s rebrand sees it emulating in-game broadcast style of EA Sports FC

Opinion

Are faux OOHs fake news? What a giant condom tells us about truth on internet

Promoted

Forging new paths and audiences through travel branded entertainment

Opinion

What should publishers do if gen AI sucks up all search traffic?

Promoted

How programmatic platforms are opening new gaming worlds for brands

S1 : E1 The Story of Brand Storytelling

It starts with a customer

5 mins

Technology

Tech for 极速赛车平台app官网现场、免费计划: disrupting the agency model as we know it

20 mins

S1 : E8 Agency Leaders Debate

Agency leaders debate: Generative AI - fad or future?

33 mins

collaboration

Re-imagining tomorrow's communication

16 mins

Agency leadership

‘I could leave or stay and make a difference’: prioritizing sustainability kept this MD in adland

Oatly

Why Oatly wants all food and drink brands to show the climate footprint of products

Sustainable transformation

The Green Party wants to ban high-carbon advertising in the UK

greenwashing

More than half of consumers say they’ve been misled by brand sustainability claims

fashion

The target of activists, Canada Goose is trying to hold itself to higher ESG standards

media planning and buying

Laura Wade went back to uni to become chief sustainability officer at Essence Mediacom

design

‘Brand always comes first’: Coke’s design boss on selling recycling revolution

ikea

‘No Swedish Meatballs:’ Vinterior pokes lighthearted fun at Ikea with London subway ads

Advertising Week

AI still needs human guidance, marketing experts say during AWNY 2023

Promoted

How brands & retailers are putting the AI in retail

AI

The 5 biggest unresolved issues surrounding the use of AI in marketing

Spotify

Spotify print campaign takes aim at Apple’s anti-competitive business practices

Making data useful and mastering it for personalization in storytelling

Promoted

M&C Saatchi’s James Calvert: ‘More first-party data = more to do interesting things with’

Open Mic

This 168网澳洲幸运10官网开奖结果+开奖号码直播 content is produced by a publishing partner of Open Mic.
A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on The Drum - Find out more

Kargo

How low-quality MFA websites are impacting the advertising industry

Acxiom

After Google kills the cookie: reach customers without exposing your data

Broadsign

Unpacking opportunities in EV charger advertising

Marigold

Prepare your holiday marketing playbook today with these 5 insights-driven tips

Digitalzone

Precision insights: How data-driven marketing lights the path to greater results

Anzu

How in-game advertising is reacting to kid safety concerns in the digital realm

IAB UK

Top 7 tips to utilize CTV as part of an omnichannel campaign

JCDecaux

Programmatic DOOH: How brands can maximize the channel's creative potential

The Drum Network

The Drum Network is a global membership club for agency leaders, sharing their expertise with the wider industry. Learn more

Three primary-color plastic monkeys, held aloft to the sky, holding hands, full of joy

The Drum Network

The power of brand communities: How to win brand loyalty through 2-way relationships

Not least in B2B, smart brands are starting to realize the power of two-way marketing through authentic community engagement, argues Bill Davies. Here’s how.

Bill Davies

Head of content, Distillery Singapore