Ad of the Day: Edible bouquets rescue people from hilariously uncomfortable moments

On Tuesday, Edible released a lighthearted and irreverent campaign demonstrating that there’s a deliverable chocolate or fruit bouquet for every moment in life, even the most cringe-worthy ones, from a mismatched online date in ‘Catfished,’ to the drawn-out agony of enduring a painful performance in ‘Recital.’

Through these hilarious and candid moments, Edible aims to convey that it offers much more than just edible arrangements — it delivers the perfect solution for all of life’s complexities in under one hour.

The spots were directed by Community Films’ Ben Hurst and Dave Thomas, while production strategy and creative agency, Hone, developed the campaign.

The work also introduces Edible’s brand evolution, which includes a new bold and direct tone to resonate with new generation of consumers, as well as a more modern and distinctive visual identity reflected in its packaging. A refreshed website is slated to launch in 2024.

“There’s an edible for that isn’t just about highlighting the versatility and range of our products. It's about ushering in a new era for Edible as a brand that understands and enriches every nuance of our customers' lives,” said Kevin Keith, chief marketing officer at Edible. “It’s transforming how people think of gifting and celebrations, making it less about the calendar and more about personal connection. With this campaign, we're amplifying that life is full of moments worth celebrating, and Edible is here to help you do just that.”

The campaign went live Tuesday via social media, digital display, broadcast television and online video advertising.

Credits

Agency: Hone

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