Categories Marketing Agencies Creative Media Sustainability Technology Awards Case Studies

Sustainability

Sustainability is no longer just a trend, instead, it is now incorporated into almost every business strategy. We take a closer look at the sustainable marketing, or green marketing, strategies brands are using to promote environmental, social and economic issues around the world.

Caroline Davison

3 days ago

5 min read
‘I could leave or stay and make a difference’: prioritizing sustainability kept this MD...
Agency leadership
Oatly

4 days ago

5 min read
Why Oatly wants all food and drink brands to show the climate footprint of products
Oatly
EasyJet ads on TFL

4 days ago

6 min read
The Green Party wants to ban high-carbon advertising in the UK
Sustainable transformation
Sustainable shopping

11 Oct 2023

5 min read
More than half of consumers say they’ve been misled by brand sustainability claims
greenwashing
A drop of water against a colorful background

11 Oct 2023

6 min read
The ‘purpose drops’ paradigm: How brands are making purpose tangible
The Drum Network
A judge's gavel

10 Oct 2023

4 min read
Countdown to compliance: How to prepare for the European Accessibility Act
The Drum Network
Canada Goose

09 Oct 2023

5 min read
The target of activists, Canada Goose is trying to hold itself to higher ESG standards
fashion

Member Exclusives

Shell
Premium Item

20 Sep 2023

7 min read
Havas ‘on the radar’ of climate activists and clients walk following Shell account win
Havas
New York smog
Premium Item

19 Sep 2023

5 min read
Holding companies react as research claims fossil fuel contracts at all-time high
Environmental campaigns
EU
Premium Item

15 May 2023

5 min read
What the EU’s rule change means for brands claiming to be ‘carbon neutral’ via offse...
sustainability
Influencers caught up in greenwashing politics amid rise in green-led content

Influencers avoiding climate content for fear of being branded greenwashers

Unilever

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies