S1 : E1 It starts with a customer

The Story of Brand Storytelling and Marketing

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82% of marketers agree that audience understanding is an essential ingredient for successful storytelling – but how do you put this into practice? Amazon Ads’ Bruce Pywell discusses the first, foundational element in brand storytelling: your customers. Read the full report HERE

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E4. Brand storytelling in action: Costanza Rossi on Coca-Cola

Costanza Rossi, creative director of Grey looks at an inspirational case study from Coca-Cola that connects content to commerce. <br><br> Read the full report <a href="https://report.thedrum.com/amazon-brand-storytelling/content-to-commerces">HERE</a>

E3. The importance of place

72% of marketers say it’s harder than ever to reach and engage attentive audiences – and are increasingly leaning into interactivity and livestreaming. Twitch’s Lou Emmerson discusses the importance of place and how to combine customer-centric creativity and channel-specific practice to authentically engage audiences. <br><br> Read the full report <a href="https://report.thedrum.com/amazon-brand-storytelling/channels">HERE</a>

E2. Audio in the mix

40% of marketers say that standing out and capturing the attention of consumers is key – and why more and more brands are utilizing audio content formats. Amazon Ads’ Morgan Evans explores how to unlock creativity through audio in the storytelling mix and the benefits of ‘screen-free’ narration. <br><br> Read the full report <a href="https://report.thedrum.com/amazon-brand-storytelling/creativity">HERE</a>

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