Predictions 2023

Sky Sports - 03

25 Sep 2023

5 min read

Inside the state-of-the-art Sky Sports studio bringing fans an immersive new experience
AI retail

25 Sep 2023

5 min read

Gen AI can unlock the next wave of retail media innovation
KFC outside

15 Aug 2023

10 min read

Forget cookies, location data is secret ingredient in KFC’s media strategy
Man looking at light installation
predictions

AI boom, social commerce surge, funnel collapse: Agency leaders share top 2024 predictions
A woman watching an advert on a TV that has followed the biggest 2024 advertising trend of emotion
Open Mic

We analyzed 4 years of data to predict 2024’s most important advertising trends
salesforce panel
Promoted

From fragile to agile: embracing the customer for sustainable success in a changing world
Mountain Picture - FT Longiude
Promoted

The new marketing mission: making sustainability your competitive advantage
A brutalist tower block
The Drum Network

A year of endings? 2023 may see the end of cookies, anti-design, and digital brutalism
A compass pointing to the future of data clean rooms
Open Mic

Top 4 data clean room predictions 2023
2023 marketing trends
Open Mic

10 must-know marketing trends for brands and retailers to get excited about in 2023
Tech
Opinion

5 real tech innovations that marketers shouldn’t miss

Agencies

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Two anchor-shaped charms

27 Jan 2023

6 min read
‘Quiet hiring’, smart tech and internal mobility: talent strategies in 2023
The Drum Network
A view-master slide wheel viewer

27 Jan 2023

5 min read
A useful metaverse, 90s revival and little dystopias: marketing leaders look ahead
web3
An awesome wave

26 Jan 2023

5 min read
Riding the wave of uncertainty means predicting the needs of future consumers
The Drum Network
Cheetah ready to pounce

25 Jan 2023

5 min read
Looking to thrive in the recession? Turn to search data and real-time analytics
The Drum Network
A donut on a plate

25 Jan 2023

5 min read
Advertising’s missing middle will haunt the industry this year
Opinion
Office

25 Jan 2023

6 min read
Everything you need to know about buying and selling agencies in 2023
Opinion
Someone looking through a large pair of binoculars

25 Jan 2023

5 min read
‘A more worldly, wise internet’: are marketers facing a new breed of online users?
Social Media
Deepavali

24 Jan 2023

5 min read
In 2023, marketers’ understanding of minority groups is more important than ever
The Drum Network

Brands

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MA judges preds 2023

27 Jan 2023

8 min read
Burger King, Lego, Adidas and Snap marketers give their 2023 predictions
predictions 2023
retro robot

25 Jan 2023

3 min read
Bold predictions for B2B marketers, from CMO exhaustion to the AI explosion
Opinion
Asmita Dubey

24 Jan 2023

8 min read
‘Our future is physical, digital and virtual’: L’Oreal’s CMO is committed to web3
L'Oreal
Airlines greenwashing

23 Jan 2023

7 min read
How the regulatory tide is turning against greenwashing brands in 2023
sustainability
Fireworks spelling out the number '2023'

17 Jan 2023

9 min read
2023: marketing’s year of the… what?
predictions
Pandemic predictions

04 Jan 2023

15 min read
It’s time to fact check the big pandemic trends predictions
Opinion

Creativity

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audio deep dive

25 Jan 2023

7 min read
5 sound predictions about audio advertising in 2023
Opinion
New Zealand State of the Nation Rob Campbell

16 Jan 2023

6 min read
State of the Nation: New Zealand is ready to return to pioneering creative roots
Opinion
A robot

10 Jan 2023

4 min read
ChatGPT: the end of authenticity, or a new dawn for creativity?
The Drum Network

Media

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audio deep dive

25 Jan 2023

7 min read
5 sound predictions about audio advertising in 2023
Opinion
Retail media illustration

25 Jan 2023

6 min read
6 ways that retail media will help drive sustainable growth in 2023
Opinion
A kaleidoscopic mixture of paint colors

24 Jan 2023

5 min read
Blurred lines: why owned media and social channels are converging
The Drum Network
Zoom call on laptop

17 Nov 2021

4 min read
Top 5 trends from Dentsu’s 2022 media predictions
media

Sustainability

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MA judges preds 2023

27 Jan 2023

8 min read
Burger King, Lego, Adidas and Snap marketers give their 2023 predictions
predictions 2023
A fist raised to the air

25 Jan 2023

5 min read
This year, brand competition over truly ethical marketing will increase
The Drum Network
Airlines greenwashing

23 Jan 2023

7 min read
How the regulatory tide is turning against greenwashing brands in 2023
sustainability
Marla Kaplowitz headshot

23 Jan 2023

11 min read
4A’s CEO Marla Kaplowitz on top 2023 trends: talent, AI, privacy and sustainability
predictions

Technology

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A brutalist tower block

27 Jan 2023

5 min read
A year of endings? 2023 may see the end of cookies, anti-design, and digital brutalism
The Drum Network
MA judges preds 2023

27 Jan 2023

8 min read
Burger King, Lego, Adidas and Snap marketers give their 2023 predictions
predictions 2023
Car headlights from above, blurring into an infinity symbol

27 Jan 2023

5 min read
Why ‘total experience’ is a breakthrough tool in digital’s toughest year yet
The Drum Network
A view-master slide wheel viewer

27 Jan 2023

5 min read
A useful metaverse, 90s revival and little dystopias: marketing leaders look ahead
web3
A computer mouse with Google branding on a red background

26 Jan 2023

5 min read
Will zero-click search harm your SEO?
The Drum Network
A gaming setup, with esports posters and multiple screens plus streaming equipment

25 Jan 2023

7 min read
Activision Blizzard’s head of business marketing’s top 5 predictions for 2023
Opinion
Image

24 Jan 2023

4 min read
Why generative AI will make 2023 the year of the communications engineer
Opinion
Image

23 Jan 2023

8 min read
Ad execs (and ChatGPT) on AI in marketing: ‘It will create the majority of the work’
Generative AI