back
to thedrum.com
Advertisement
Skip to content
The Drum TV
S1 : E4 A ‘new dawn’: Hyundai’s bold marketing reset
Watch Episode 4
Share Episode
Twitter
Linkedin
Email
Facebook
Facebook Messenger
Whatsapp
Reddit
Flipboard
Series from The Drum
Discover how the CMOs of tomorrow are adapting to new strategies, challenges, and skills
The Story of Brand Storytelling
How “once upon a customer” can lead to “commerce ever after”
Understand the global trends that matter
LG Ad Solutions @ CES
Examining the key trends set to dominate the year ahead in marketing
Ponder the things that keep agency folk awake at night
A celebration of marketing excellence like no other
How B2B is changing and growing
Discover what's next in media
How to multiply performance with immersive shopping moments
Getting below the surface of the issues that matter
Ideas, trends & inspiration for the modern marketer
Connect with creativity
The greatest ads discussed by the experts
The best creative marketing activations
Today’s marketing stories
What makes a campaign great?
The best ads in the world
The latest videos
New
S1 : E4
The Future CMO
A ‘new dawn’: Hyundai’s bold marketing reset
New
S1 : E3
The Future CMO
The future CMO panel: What are the expectations of the CMOs of tomorrow?
New
S1 : E2
The Future CMO
In conversation with Jonathan Bottomley, Calvin Klein
New
S1 : E1
The Future CMO
In conversation with Becky Moffat, HSBC
S1 : E4
The Story of Brand Storytelling
Brand storytelling in action: Costanza Rossi on Coca-Cola
S1 : E3
The Story of Brand Storytelling
The importance of place
S1 : E2
The Story of Brand Storytelling
Audio in the mix
S1 : E1
The Story of Brand Storytelling
It starts with a customer
The Drum Studios
Re-imagining tomorrow's communication
S2 : E19
The Drum at Cannes
Glowing engagement
S2 : E18
The Drum at Cannes
Beyond the binge and bow out
S2 : E17
The Drum at Cannes
The endless season of fandom and how to fuel its fire
S2 : E16
The Drum at Cannes
Melting points: Where technology meets creativity
Technology
Tech for collaboration: disrupting the agency model as we know it
S2 : E18
The Drum at Cannes
Who are today's gamers?: understanding the modern gaming audience
Marketing
Connected B2B experiences the catalyst for growth in APAC
S2 : E15
The Drum at Cannes
How to transform insights into influence at the register
S2 : E14
The Drum at Cannes
Getting into the game with Affinity Solutions’ Damian Garbaccio
S2 : E13
The Drum at Cannes
Resetting expectations with UM Worldwide’s Chris Wilhelmi
S2 : E12
The Drum at Cannes
Avoiding paralysis by analysis with NRF’s Mark Mathews
The Drum Studios presents...
S2 : E15
The Drum at Cannes
How to transform insights into influence at the register
S2 : E4
The Drum at Cannes
From complexity to opportunity: unlocking the full value of multiscreen TV
Data
The big data debate: volume vs value
Marketing
Adapting to the pace of AI and machine learning helps brands boost sustainable performance
entertainment
Social-first branded entertainment: where authentic content meets passionate fanbases
Marketing
A marketing renaissance: CMOs explore the need to balance creativity & technology
TV
The best of digital has met the best of TV – now what next for streaming?
S1
LG Ad Solutions @ CES
Magnite's Sean Buckley talks about the rise of programmatic smart TV
S1
LG Ad Solutions @ CES
LG Ad Solutions' Esther Maguire taps into CTV innovation
S1
LG Ad Solutions @ CES
Dentsu's Keith Camoosa unpacks addressability
S1
LG Ad Solutions @ CES
LG Ad Solutions' Serge Matta simplifies the value of CTV for advertisers
S1
LG Ad Solutions @ CES
Tony Marlow, CMO at LG Ad Solutions places focus on the consumer
Data
How brands can connect pre-launch data to unlock creators’ best ideas in 2023
collaboration
Re-imagining tomorrow's communication
The Drum Studios
How brands can thrive in 2023: marketing effectiveness in a changing world
The Drum Studios
More than 'just' a DSP
The Drum Studios
Meet the emerging ‘ethical consumer’ of 2030
S1
Deep Dive Debates
Reaching the invisible 70%
predictions
Five Advertising Musts for 2023: from the ANA Masters of Marketing
Out Of Home
The media quiz show
Award Winning Work
S1
Award Winning Stories
Award Winning Stories: how Unlimited’s ‘human superpower' drives better results for clients
Award Winning Work
Thirst Trap: Whalar and Clé de Peau Beauté
Award Winning Work
Transmission: Creative Futures - The Omnichannel Marketing Excellence Award
E14
Award Winning Work
Judge's Club: Andrea Hartley chief executive officer Skating Panda
E13
Award Winning Work
Backup Ukraine
E12
Award Winning Work
The Fight for Mental Health - Mind
Award Winning Work
Aldi Admin OOO - Aldi UK and McCann Manchester
Award Winning Work
Rise Up Runners - Buxton
Award Winning Work
Translated Into Tartan: The Romans and Duolingo
E8
Award Winning Work
Tat Modern: Seven Communications and Plum Guide
E7
Award Winning Work
Cyber Flashing is Flashing: Hope and Glory for Bumble
E6
Award Winning Work
The Wait: Cow and Intima
E5
Award Winning Work
Smashed Online: We Are Tilt, Collingwood Learning and Diageo
E4
Award Winning Work
Make a change today for a brighter tomorrow: Finally Agency for LG
E3
Award Winning Work
The Value of Touch: Publicis One Touch for Nivea
E2
Award Winning Work
Judge's Club: John Readman founder and chief executive officer Modo25 and Bosco
E1
Award Winning Work
Trader of the Year: Omnicom Media Group
Award Winning Stories
S1 : E7
Award Winning Stories
How Tommee Tippee sparked honest conversations of breastfeeding through storytelling and brand
S1 : E6
Award Winning Stories
How Hey You transformed Yellow’s business with a pair of undies
S1 : E5
Award Winning Stories
How the British Red Cross combated vaccine misinformation
S1 : E4
Award Winning Stories
How Don’t Cry Wolf spearheaded Tangle Teezer’s mission to support the Afro hair community
S1 : E3
Award Winning Stories
How Budweiser and Copa90 raised a cold one to Lionel Messi
S1 : E2
Award Winning Stories
How one Canadian agency helped a small Toronto town take back the high street
S1 : E1
Award Winning Stories
Hey Honey on how it helped Crocs Europe ensure its first collaboration was a smash hit
The Drum Awards
The Drum Awards
“Content is King and distribution is Queen”: Yahoo’s top tips at The Drum Marketing Awards APAC
The Drum Awards
Entertainment as the key: Observatory’s success at The Drum Awards for Marketing Americas
The Drum Awards
Bumble’s creative success: Their win at The Drum Awards for Marketing Americas
The Drum Awards
Agency Leader of the Year: Maker labs path to success
The Drum Awards
Cutting their way through: Rascal + Friends success story
The Drum Awards
Exploring the power of storytelling: Red Ant’s success at The Drum Marketing Awards APAC
The Drum Awards
Lessons from VidMob and HIV Ireland on connecting with the community
The Drum Awards
Network Rail’s powerful campaign
The Drum Awards
Marketing on the green: Hilton’s win at The Drum Awards for Marketing EMEA
The Drum Awards
Out with Bounty: Mars’s success at The Drum Awards for Marketing EMEA
The Drum Awards
Insights from Accenture’s win at The Drum Awards for Marketing Americas
The Drum Awards
“Innovation requires iteration”: The story behind Media Monks success
The Drum Awards
INVNT’s award-winning campaign: Brand personalization and innovation in APAC
The Drum Awards
Redefining the APAC industry: Exploring marketers and the power of storytelling
The Drum Awards
The Drum Awards for Marketing EMEA
The Drum Awards
Disrupting the status quo: Mind Field Creative Agency’s winning campaign at The Drum Chip Shop Awards
The Drum Awards
Unlocking creative freedom: Miami Ad School on their success at The Drum Chip Shop Awards
The Drum Awards
The evolution of marketing: Lessons from Chip Shop Award Winner Stein IAS
The Drum Awards
Exploring ITVs recent success in audio and social at The Drum’s Online Media Awards
The Drum Awards
Insights from award-winning coverage: Insider’s lessons and approach to the Ukraine crisis
Cannes
S2 : E11
The Drum at Cannes
From clicks to conversions with Snowflake’s Rosemary De’Aragon
S2 : E10
The Drum at Cannes
From proxies to purchase with Affinity Solutions’ Jonathan Silver
S2 : E9
The Drum at Cannes
From isolation to connection with Affinity Solutions’ Stephanie Geno
S1 : E12
The Drum at Cannes
Driving interest and engagement in the attention economy
S1 : E11
The Drum at Cannes
Business effectiveness unpacked: what it means for brand marketing
S1 : E10
The Drum at Cannes
Sun, Sea and Senior Sex - Rankin Talks Taboos and other stuff
S1 : E9
The Drum at Cannes
Sir Martin Sorrell interviewed at Cannes
S1 : E8
The Drum at Cannes
Moving toward an opt-in internet – How publishers can pioneer the Future of Identity
S1 : E7
The Drum at Cannes
Brand builders, it’s your time to shine
S1 : E6
The Drum at Cannes
Creativity at fever pitch: how to activate data, AI and automation in sports advertising
S1 : E5
The Drum at Cannes
The power of community: how to impact, influence, and inspire
S1 : E4
The Drum at Cannes
Privacy, by design: finding the audience that matters most
S1 : E3
The Drum at Cannes
The Wrap Up Show - Day 3
S1 : E2
The Drum at Cannes
The Wrap Up Show - Day 2
S1 : E1
The Drum at Cannes
The Wrap Up Show - Day 1
The Drum Show
S2 : E6
The Drum Show
The expanding demographics of gaming audiences
S2 : E5
The Drum Show
Creativity with no limits; key marketing trends by The Drum Design, Roses & Chip Shop Awards
S2 : E4
The Drum Show
Should brands take a stand over Roe v. Wade?
S2 : E3
The Drum Show
Elon Musk buys Twitter and Netflix opens door to advertisers
S2 : E2
The Drum Show
Marketing culture needs transformation: The Drum Show on influencer pay gap & religious festivals
S2 : E1
The Drum Show
"Why should he dictate a policy defining a safe space?" The Drum Show on Twitter, Ogilvy & Channel 4
S1 : E4
The Drum Show
Who profits from the information war? Brands at risk engaging with Russian advertising
S1 : E3
The Drum Show
How creativity can be both weaponized and used as a force for good in times of conflict
S1 : E2
The Drum Show
How media and marketing are taking the Ukraine War fight to Putin
S1 : E1
The Drum Show
The Ukraine information war and how media and marketing has been weaponised
Ads of the Month
S1 : E3
Ads of the month
March's Top Ads with Nike, Bumble, Apple, Tinder and Paramount
S1 : E2
Ads of the month
February's top TV commercials from Adidas, Toyota, Coinbase and Relate
S1 : E1
Ads of the month
January's top Ads with Oreo, Twitter, The North Face & Gucci, Netflix and Nike
On the Scene
S1 : E5
On the Scene
Virgin Media builds hype in 4D multisensory OOH activation
S1 : E4
On the Scene
An interview with Qatar Airways’ first metahuman cabin crew
S1 : E3
On the Scene
Google shines a light on unwanted objects in World of Magic
S1 : E2
On the Scene
Absolut.Land brings the metaverse to Coachella
S1 : E1
On the Scene
‘Good News’ pop-up shines a light on brands using business as a force for good
Creative Directors Present
S1 : E3
Creative Directors Present
Creative Directors Present Jules Chalkley
S1 : E2
Creative Directors Present
Creative Directors Present Frances Draskau
S1 : E1
Creative Directors Present
Creative Directors Present Toby Allen
back to thedrum.com
