TV Series

The Drum TV

S1 : E4 A ‘new dawn’: Hyundai’s bold marketing reset

In an industry that’s changing, how can you create brand standout and differentiation? This was the key challenge for Hyundai which was addressed by ‘New Dawn’, a campaign that made the Brand the most talked about in the UK earlier this year. In this session, Richard explains the background to the campaign and shares some of the successes and challenges along the way in a live Q&A.

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E4. A ‘new dawn’: Hyundai’s bold marketing reset

In an industry that’s changing, how can you create brand standout and differentiation? This was the key challenge for Hyundai which was addressed by ‘New Dawn’, a campaign that made the Brand the most talked about in the UK earlier this year. In this session, Richard explains the background to the campaign and shares some of the successes and challenges along the way in a live Q&A.

New

18 mins

E3. The future CMO panel: What are the expectations of the CMOs of tomorrow?

In a rapidly changing business landscape, many senior marketers are having to rethink what type of talent and resources fit new agile business models. With such contrasting mindsets on brand identity and purpose, how can senior staff and younger CMOs ‘meet in the middle’ when it comes to implementation? What is the emerging skillset of gen-z and are they being allowed to utilise them? What are the expectations of the CMOs of tomorrow and why are they important?

New

30 mins

E2. In conversation with Jonathan Bottomley, Calvin Klein

Join Gordon Young as he engages in a captivating conversation with Calvin Klein’s CMO, Jonathon Bottomley. They delve into Jonathon's beliefs about the transformative power of brand. Touching on his previous tenure at Ralph Lauren, they also explore strategies for achieving distinctiveness, the game-changing influence of desire and the importance of cultural relevance.

New

20 mins

E1. In conversation with Becky Moffat, HSBC

Lynn Lester catches up with HSBC’s CMO Becky Moffat to see how she interprets the great marketing reset as well as looking at their award-winning campaigns, the importance of purpose and why humour in marketing has never been more important.

New

20 mins

In this series, The Drum takes you on an insightful journey into the world of modern marketing. Join us for in-depth conversations with some of the industry's brightest minds, including CMOs and marketing professionals from Calvin Klein, BBC Studios, HSBC, and many more. In these engaging episodes, you'll gain unique perspectives on the marketing landscape, brand differentiation, and the transformative power of AI.