S1 : E1 In conversation with Becky Moffat, HSBC

The Future CMO and Marketing | Oct 19, 2023

Lynn Lester catches up with HSBC’s CMO Becky Moffat to see how she interprets the great marketing reset as well as looking at their award-winning campaigns, the importance of purpose and why humour in marketing has never been more important.
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Presenters and Guests

Lynn Lester

The Drum, Managing Director of Events

Becky Moffat

HSBC UK, chief marketing officer
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