S1 : E3 The future CMO panel: What are the expectations of the CMOs of tomorrow?

The Future CMO and Marketing | Oct 19, 2023

In a rapidly changing business landscape, many senior marketers are having to rethink what type of talent and resources fit new agile business models. With such contrasting mindsets on brand identity and purpose, how can senior staff and younger CMOs ‘meet in the middle’ when it comes to implementation? What is the emerging skillset of gen-z and are they being allowed to utilise them? What are the expectations of the CMOs of tomorrow and why are they important?
Share Episode

Presenters and Guests

Richard Draycott

The Drum, associate editor

Penny Brook

Canada Goose, chief marketing and experience officer

Hamza Ayub

Dunkin Donuts, chief marketing officer, Switzerland

Erifili Gounari

The Z Link, founder & chief executive officer
Presenters and Guests
About the show

More Episodes

E4. A ‘new dawn’: Hyundai’s bold marketing reset

In an industry that’s changing, how can you create brand standout and differentiation? This was the key challenge for Hyundai which was addressed by ‘New Dawn’, a campaign that made the Brand the most talked about in the UK earlier this year. In this session, Richard explains the background to the campaign and shares some of the successes and challenges along the way in a live Q&A.

New
18 mins

E2. In conversation with Jonathan Bottomley, Calvin Klein

Join Gordon Young as he engages in a captivating conversation with Calvin Klein’s CMO, Jonathon Bottomley. They delve into Jonathon's beliefs about the transformative power of brand. Touching on his previous tenure at Ralph Lauren, they also explore strategies for achieving distinctiveness, the game-changing influence of desire and the importance of cultural relevance.

New
20 mins

E1. In conversation with Becky Moffat, HSBC

Lynn Lester catches up with HSBC’s CMO Becky Moffat to see how she interprets the great marketing reset as well as looking at their award-winning campaigns, the importance of purpose and why humour in marketing has never been more important.

New
20 mins

Popular To Watch

New

The Future CMO

A ‘new dawn’: Hyundai’s bold marketing reset

18 mins
New

The Future CMO

The future CMO panel: What are the expectations of the CMOs of tomorrow?

30 mins
New

The Future CMO

In conversation with Jonathan Bottomley, Calvin Klein

20 mins
New

The Future CMO

In conversation with Becky Moffat, HSBC

20 mins

The Story of Brand Storytelling

Brand storytelling in action: Costanza Rossi on Coca-Cola

5 mins

The Story of Brand Storytelling

The importance of place

7 mins

Series From The Drum

Discover how the CMOs of tomorrow are adapting to new strategies, challenges, and skills

The Story of Brand Storytelling

How “once upon a customer” can lead to “commerce ever after”

Understand the global trends that matter

LG Ad Solutions @ CES

Examining the key trends set to dominate the year ahead in marketing

Ponder the things that keep agency folk awake at night

A celebration of marketing excellence like no other

How B2B is changing and growing