E4. A ‘new dawn’: Hyundai’s bold marketing reset
In an industry that’s changing, how can you create brand standout and differentiation? This was the key challenge for Hyundai which was addressed by ‘New Dawn’, a campaign that made the Brand the most talked about in the UK earlier this year. In this session, Richard explains the background to the campaign and shares some of the successes and challenges along the way in a live Q&A.