Champion champions diverse creators in global brand campaign
The sports apparel brand spotlights six diverse creators from around the world in new spot.
Champion has released a 60-second film and accompanying social campaign titled ‘Champion What Moves You,’ bringing together creators from a range of backgrounds.
The campaign profiles six diverse creators who hail from the US, UK, China, Japan, Latin America and Australia, with the video directed by local directors.
The creators include the deaf music producer Kevin ‘SignKid’ Walker, Chicago cobbler Joshua Marin, Chinese rapper Soulhan, Japanese painter and skater Ryota Daimon, Mexican softballer Las Diablillas and Australian street artist and activist Aretha Brown.
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There is a 60-second hero ad supported by 30-second and 15-second cuts that will run across Champion’s digital and social media platforms.
As part of the campaign, the brand is to launch the Champion Creators Program, which awards talent with up to $50,000 in funding to put towards projects that demonstrate innovation, community impact, scale and creativity.