Ad of the Day: Nike marks Feng Chen Wang collab with fashionable family portrait
The London-based Chinese designer adopts the ‘own less, have more’ ethos.
A promo film for Feng Chen Wang’s highly anticipated partnership with Nike dropped this week. In the two-minute spot, viewers are introduced to the collection as a camera slowly pans around a bold red room where various people are sporting the designs.
Seemingly shot in one motion, the film (‘Meet the Family’) focuses on a young boy who is exploring a bustling home filled with many different characters relaxing, playing games, stretching and eating.
The debut collection features clothes that combine high style with technical craft – something Wang is known for.
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